Gilbert Huph

Gilbert Huph, better known as Mr. Huph, is a character in The Incredibles. He is the diminutive and short (both in height and temper) CEO of Insuricare and Bob's boss.

The Incredibles
Mr. Huph is always annoyed that Bob keeps authorizing Insurance policies to different clients. He reprimands Bob for feeling sorry for every "Sally sob story" that gives him a phone call.

Soon, Mr. Huph calls Bob to his office right away to lecture him about his conflicting ideals. Bob then sees a man being mugged through the window, and tries to alert him to the man being mugged, but Mr. Huph non-chalantly remarks that he hopes that the man being mugged isn't insured when he sees it. Bob attempts to go and save him, but Mr. Huph threatens to fire him should he leave his office. Bob then sees the mugger running away and succeeding at mugging the man. Enraged that he failed to save a citizen for the first time, Bob accidentally grabs his insensitive boss by the throat and throws him through several walls, knocking him out cold and badly injured.

Huph is then hospitalized and possibly mind-wiped by Agent Rick Dicker. Luckily, he survives and tells Rick that Bob is fired.

It is heavily implied that he does not want to help his customers, an action that is also illegal, as when he is reprimanding Bob in his office, Bob asks if Bob's actions are illegal, Mr. Huph says through gritted teeth that it isn't, causing Bob to ask if [Huph] actually doesn't want to help his customers, to which he replies that "the law requires him to say 'no'."