Shelby Forthright

Shelby Forthright is a character in WALL•E.

WALL•E
Shelby Forthright was the CEO of Buy n Large Corporation in the early 22nd century. It was his idea to evacuate Earth, as it was too choked with trash. He also proposed Operation Recolonize, in which robots would clean up the Earth while humanity stayed aboard ships like the Axiom. However, after a few years, Forthright was convinced that the operation had failed. He ordered all planetbound robots turned off (though one was missed), and secretly sent Directive A-113 to all Auto units.

Trivia

 * Forthright is the first live-action character to appear in a Pixar film. Director Andrew Stanton shot Fred Willard's scenes personally.
 * Several people have pointed out similarities between Forthright and American President George W. Bush including the line, "Stay the course."
 * Stanton described Forthright as "[a] lovable car salesman".