Dinoco is an oil company/gas station that has been seen in the Toy Story and Cars franchises. In Toy Story, the logo is a Brontosaurus. In Cars, the logo is a Tyrannosaurus Rex. At Disney California Adventure, Cars Land also features Dinoco gas pumps at Flo's V8 Cafe. Depending on the film, the logo could feature a Brontosaurus, or a Tyrannosaurus, or a Stegosaurus.
- "Buzz Lightyear mission log. The local sheriff and I seem to be at a huge refueling station of some sort."
- —Buzz Lightyear
The Dinoco Gas Station is the place where Andy's family car stops for some gasoline en route to Pizza Planet. It is where Woody (whom Andy has chosen to take with him to Pizza Planet) and Buzz Lightyear (who has followed Woody to avenge him for pushing him out of the window at Andy's house) get stranded at as a result of their argument and misunderstanding of each other. The Pizza Planet truck also happens to stop by at the gas station (Woody labels the Pizza Planet truck as a spaceship to convince Buzz to tag along), allowing Woody to find his way back to Andy.
A Dinoco tanker truck also stops at the station after Andy's car leaves and before the Pizza Planet truck arrives.
Dinoco is an oil company run by Tex Dinoco that sponsors the Piston Cup and is the main sponsor of Strip "The King" Weathers. Every Piston Cup racecar covets the Dinoco sponsorship. In Cars, Strip Weathers is on the verge of retiring, causing Lightning McQueen and Chick Hicks to both battle for the Dinoco sponsorship. In the final race for the Piston Cup, Chick Hicks deliberately sends "The King" crashing off the track, after being fed up with coming second to him in every race. Lightning gave up his bid for the sponsorship to help "The King" cross the finish line with dignity, making Chick the ultimate winner. Although he "won," Chick was labeled a cheater by the enraged crowds who saw his stunt, and apparently, Tex refused to sponsor him. Tex offers to sponsor Lightning instead for his sportsmanship, but he quietly turned it down, deciding to stay with Rust-eze. He does, however, ask Tex for a helicopter ride for his friend Mater. With "The King" retired, it is uncertain who Dinoco is now sponsoring. Although sometime between the events of the first and third films, Cal Weathers became their new racer.
Dinoco is based on NASCAR, IndyCar and airplane fuel corporation called "Sun-Oco", although Sun-Oco sponsors all NASCAR teams and drivers as primary fuel, not just one driver.
As the Dinoco oil company is an important brand in the movie Cars, it reappears in Cars 2. It is the drink Lightning and Mater have in the plane taking them to Tokyo. An advertisement for Dinoco can be seen in Tokyo. It is also seen as the fuel of the unoccupied 12th pit for the last race of the WGP in London.
Sometime between the events of Cars and Cars 3, Cal Weathers, the nephew of Strip Weathers, became the Dinoco racer for the Piston Cup. During the events of Cars 3, Cal Weathers playfully races with Lightning McQueen and Bobby Swift, pulling pranks with each other when they trade victories in each race. He retires mid-season in the face of the increasing domination of next-gen racers, which temporarily leaves Dinoco without a Piston Cup racer. Dinoco eventually recruits the Rust-eze trainer Cruz Ramirez as their new racer at the beginning of the next season, following her surprise win at the Florida 500. In the subsequent administrative reshuffling, Tex Dinoco buys Rust-eze, bringing the assets of the two companies under the same group. Lightning McQueen will continue racing in Rust-eze with Cruz Ramirez in Team Dinoco next film, but if either of the two win, they share the piston cup with each other, and since there cannot be 2 cars in 1 team, this is why they are 2 different racers.
Toy Story 4
During the family RV road trip, Bonnie's family stops at a Dinoco gas station. A vintage neon Dinoco sign is seen in the background of Second Chance Antiques.
- The Dinoco name and logo appear on a lighter on WALL•E's shelf in the movie WALL•E.
- A new "subsidiary" of Dinoco appeared in Heavy Metal Mater, called Dinoco Records.
- In the early script for Toy Story 2, Al was originally supposed to stop at Dinoco en route to the airport following engine troubles, in which the toys hi-jacked his car shortly after. In a later deleted scene, the Dinoco gas station is mentioned by Buzz while he's explaining the route they took to get to Al's Toy Barn.
- The design of the Dinoco-sponsored vehicles resembles that of the NASCAR vehicles sponsored by STP motor oil in real life and the King's voice actor Richard Petty (a retired NASCAR driver and a business entrepreneur) drove for STP in his NASCAR career as his primary sponsor.
- In Planes: Fire & Rescue, a Dinoco oil can is seen.