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""I'm not happy, Bob. Not... happy!""
—Gilbert Huph expressing his emotions to Bob

Gilbert Huph (also known as Mr. Huph) is Bob's boss in The Incredibles. He is the diminutive, short (in height, temper and moral), and insensitive CEO of Insuricare.


Mr. Huph is cold-blooded, callous, stingy, strict, and self-centered. As the boss of an insurance company, he is more focused on gaining more money than providing customers with the insurance they need. He always seems to have an excuse for getting angry, and only cares about money. He also implies that his methods of denying insurance, in addition to being unethical, were also illegal. When Bob Parr was called into Huph's office for a dressing down, Parr asked if Huph was saying Insuricare employees should not help their subscribers. Huph said no, citing the law required him to.

Huph has no concern for anybody's well-being other than his own, as shown when he stopped Bob from helping a man getting mugged with the threat of being fired. He is obsessed with bureaucracy, furious when customers use loopholes to circumvent various technically legit methods of denying the claims of insurance. However, he was ultimately forced to admit this when calling Bob to his office and questioned about whether Bob's actions were illegal when they were ultimately legal.

The Incredibles

He is always annoyed that Bob keeps authorizing insurance policies to different clients (which are rightfully claimed) and reprimands him for "writing checks to every Harry Hardluck and Sally Sobstory that gives [him] a phone call". Mr. Huph calls Bob to his office to lecture him about his conflicting ideals. Bob then sees a man being mugged through the window and tries to alert Mr. Huph to the crime, but when Huph sees what is going on he snidely remarks that he hopes the crime victim did not subscribe to Insuricare. A displeased Bob tries to go and save him, but Huph angrily threatens to fire him if he leaves his office. However, that is a moot point as the mugger gets away scot-free. Mr. Huph then tries to tell Bob that he was close to losing his job,


but Bob (enraged that he failed to stop a crime by Huph's selfish and callous attitude) brutally grabs him by the throat, angrily choking him, and throws him through five office walls that nearly killed him, shocking various workers who all look towards Bob in bewilderment.

Huph is then hospitalized and (presumably) mind-wiped by Agent Rick Dicker. Luckily for Mr. Huph, he survives and tells Rick that Bob is fired.


Mr. Huph: "PAAAARR! (Bob gets startled and stands up) You authorized payment on the Walker policy?!"
Bob: "Someone broke into their house, Mr. Huph. Their policy clearly states that...–"
Mr. Huph: "I– I– I– I don't wanna know about their coverage, Bob! Don't tell me about their coverage! Tell me how you're keeping Insuricare in the black! Tell me how that's possible, with you writing checks to every Harry Hardluck and Sally Sobstory THAT GIVES YOU A PHONE CALL! (angrily storms out of Bob's office in a huff)"
Voice: "Morning break is over. Morning break is over."
(Bob's pencils fall off his desk to the floor)

—Mr. Huph, angered that Bob authorized payment on the Walker policy

Mr. Huph: "Sit down, Bob."
(Bob sits down, knocking one of Mr. Huph's pencils out of place on the calendar; Mr. Huph fixes the pencil to get back in line with the other pencils)
Mr. Huph: "I'm not happy, Bob. *Not...* happy."
(Mr. Huph angrily glares at Bob as he gets out of his seat)
Mr. Huph: "Ask me why."
Bob: "Okay. Why?"
Mr. Huph: "'Why' what? Be specific, Bob."
Bob: "Why are you unhappy?"
Mr. Huph: "Your customers make me unhappy."
Bob: "What, you've gotten complaints?"
Mr. Huph: "Complaints I can handle. What I *can't* handle is your customers' inexplicable knowledge of Insuricare's inner workings! They're experts! EXPERTS, Bob! Exploiting every loophole, dodging every obstacle! They're penetrating the bureaucracy!"
Bob: "Did I do something illegal?"
Mr. Huph (begrudgingly): "No."
Bob: "Are you saying we *shouldn't* help our customers?"
Mr. Huph: "(sighs) The law *requires* that I answer 'no.'"
Bob: "We're supposed to help people!"
Mr. Huph: "We're supposed to help OUR people! Starting with our stockholders, Bob! Who's helping them out, huh?! (sighs and regains composure) You know, Bob... a company..."
Bob: "Is like an enormous clock."
Mr. Huph: "...Is like an enormous cl– (realizes Bob said it) Yes! Precisely! It only works if all the little cogs *mesh* together. Now, a clock needs to be clean, well-lubricated and wound tight. The best clocks have jewel movements, cogs that fit, that cooperate by design. (chuckles) I'm being metaphorical, Bob. You know what I mean by cooperative cogs?"
(Bob turns and sees a man being mugged by another man through the window)
Mr. Huph: "Bob? Bob?"
(Mr. Huph furiously grabs Bob by the chin and angrily pulls him toward him)
Mr. Huph: "Look at me when I'm talking to you, Parr!"
Bob: "That man out there, he needs help!"
Mr. Huph: "Do not change the subject, Bob! We're discussing your attitude!
Bob (angrily points to the man who is being mugged): "He is getting mugged!"
Mr. Huph: "Well, let's hope we don't cover him!"
Bob (gets up out of his seat and heads for the door): "I'll be right back."
Mr. Huph: "Stop right now, OR YOU'RE FIRED!"
(Bob stops and turns his face red in anger; Mr. Huph grins evilly)
Mr. Huph: "Close the door."
(Bob reluctantly closes the door)
Mr. Huph: "Get over here, now."
(Bob furiously lets go of the door knob, now crushed out of shape, and angrily walks over to Mr. Huph)
Mr. Huph: "I'm not happy, Bob. Not happy."
(Bob furiously sees the mugger getting away and angrily glares)
Bob: "He got away."
Mr. Huph: "Good thing, too. Heh! You were this close to losing your j–LAAAGH!"
(Bob furiously grabs Mr. Huph by the throat and strangles him. Then he accidentally throws him through 5 office walls; Huph crashes into a filing cabinet, badly injured; Everyone stares at Bob in shock)
Bob: "Uh oh."
—Bob accidentally injuring Mr. Huph in a rage when he angrily threatens to fire him for stopping a mugger.


  • His voice actor Wallace Shawn voiced Rex in the Toy Story franchise.
  • On the "October 2005 WDW Pin Releases" website, there is a pin called "Boss's 2005 Day", where Bob is in Mr. Huph's office giving a present to his boss (whose arm is in a sling, presumably after the freak accident he had in the movie) for Boss's Day 2005. The words said "Bob Parr is presenting a gift to Mr. Huph for Boss's Day 2005. Remember your boss in 2005 with this unique Limited Edition pin featuring characters from The Incredibles. Boss's Day is celebrated every October 16. The pin was designed by Disney Design Group Artist Bret Melvin".
  • One of his lines, about a Walker policy, is a reference to Producer John Walker.