Mattel, Inc. is the world's largest toy company based on revenue. Founded in 1945, the company's name is derived from Harold "Matt" Matson and Elliot Handler, the company's founders.
In November 1993, Fisher-Price became a wholly owned subsidiary of Mattel and by 1997, Mattel decided to market all of its preschool products under the Fisher-Price name. Mattel closed its last factory in the US, originally part of the Fisher-Price division, in 2002, moving production to China.
Mattel's products include Barbie, Hot Wheels, Rock 'Em Sock 'Em Robots, Toss Across, See 'n Say, American Girl, Matchbox, Magic 8-Ball, Uno, and Thomas & Friends.
Merchandise[]
Mattel has created many Pixar products throughout the years. Arguably, Mattel's most famous are the Cars, Cars Toons, Cars 2, and Cars 3 die-cast lines. Mattel has even made exclusive die-casts for Target, Walmart, Toys "R" Us, Kmart, San Diego Comic-Con, a DVD and a Blu-ray release, as well as the Disney parks and the D23 Expo.
Sarge die-cast recall[]
On August 14, 2007, Mattel recalled Sarge die-casts released in the "Supercharged" series because of lead-based paint used in their production by the die-cast's Chinese manufacturer.[1] This was part of a major series of recalls for Mattel and one of numerous recalls of Chinese products in 2007.
Toys[]
Trivia[]
- Mattel is explicitly mentioned in Toy Story when it is said by Rex that Mattel had bought a small company that manufactured Rex, which is not true.
- Hot Wheels, Barbies, Rock 'Em Sock 'Em Robots, a Magic 8-Ball, and a See 'N Say appear throughout the Toy Story films.