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[[File:Rust-eze2.jpg|right|300px]]
'''Rust-eze Medicated Bumper Ointment''' is a bumper ointment company which sponsored ''[[Lighting McQueen]] in [[Pixar]]'s 2006 film ''[[Cars]]''. McQueen is at first looks down upon the people who run Rust-eze and is planning to ditch them and go with [[Dioco]] as soon as he gets a chance, but has a change of heart after his life-changing experiences in the town of [[Radiator Springs]], and decides to stay with the company.
 
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{{Q|Lightning McQueen here. And I use Rust-eze Medicated Bumper Ointment, new rear end formula! Nothing soothes a rusty bumper like Rust-eeeze.|[[Lightning McQueen]] in a TV advertisement}}
 
'''Rust-eze Medicated Bumper Ointment''' is a bumper ointment company who sponsored [[Lightning McQueen]] in ''[[Cars]]''. McQueen at first looks down upon the vehicles who run Rust-eze and is planning to ditch them and go with [[Dinoco]] as soon as he gets a chance, but has a change of heart after his life-changing experiences in the town of [[Radiator Springs]], and decides to stay with the company. The product was created by brothers [[Dusty Rust-eze|Dusty]] and [[Rusty Rust-eze]] and is somewhat a "rip-off" as the commercial states: "Actual results may take up to 36 weeks", which is about nine months.
   
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By the time of the events of ''[[Cars 3]]'', McQueen has remained sponsored by Rust-eze. After McQueen's fateful crash puts him out for the rest of the season, Dusty and Rusty Rust-eze decide to sell Rust-eze, in hopes that a new owner would be more attuned with the modern world and could offer more for McQueen. The company is bought by the businessman [[Sterling]]. Under his direction Rust-eze expands its operations to open the [[Rust-eze Racing Center]], a high-tech facility to train the racers of tomorrow. Seeing McQueen's apparent failure as a racer, Sterling also intends to merchandise McQueen's brand to the maximum with a line of McQueen-sponsored products. Eventually, following the game-changing victory of McQueen and [[Cruz Ramirez]] at the Florida 500, Rust-eze enters a partnership with Dinoco and is bought by [[Tex Dinoco]].
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==Rust-eze Pledge==
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In the [[Cars Die-Cast Line]], there is a Lightning McQueen released with a can of Rust-Eze. On the back of it, there is a pledge as follows:
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{{Q|Get speedy, soothing, wonderful relief from the pain and discomfort of rust. Fast-acting Rust-eze contains up to 2 1/2 more Eze for quick soothing relief. We promise.|Clink and Clank}}
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==Trivia==
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*In [[Planes: Fire & Rescue]], Mayday states that he takes Rust-eze Medicated Bumper Ointment.
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[[Category:Cars Culture]]
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[[Category:Cars 2 Culture]]
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[[Category:Cars 3 Culture]]

Revision as of 17:34, 29 May 2018

Rust-eze2
"Lightning McQueen here. And I use Rust-eze Medicated Bumper Ointment, new rear end formula! Nothing soothes a rusty bumper like Rust-eeeze."
Lightning McQueen in a TV advertisement

Rust-eze Medicated Bumper Ointment is a bumper ointment company who sponsored Lightning McQueen in Cars. McQueen at first looks down upon the vehicles who run Rust-eze and is planning to ditch them and go with Dinoco as soon as he gets a chance, but has a change of heart after his life-changing experiences in the town of Radiator Springs, and decides to stay with the company. The product was created by brothers Dusty and Rusty Rust-eze and is somewhat a "rip-off" as the commercial states: "Actual results may take up to 36 weeks", which is about nine months.

By the time of the events of Cars 3, McQueen has remained sponsored by Rust-eze. After McQueen's fateful crash puts him out for the rest of the season, Dusty and Rusty Rust-eze decide to sell Rust-eze, in hopes that a new owner would be more attuned with the modern world and could offer more for McQueen. The company is bought by the businessman Sterling. Under his direction Rust-eze expands its operations to open the Rust-eze Racing Center, a high-tech facility to train the racers of tomorrow. Seeing McQueen's apparent failure as a racer, Sterling also intends to merchandise McQueen's brand to the maximum with a line of McQueen-sponsored products. Eventually, following the game-changing victory of McQueen and Cruz Ramirez at the Florida 500, Rust-eze enters a partnership with Dinoco and is bought by Tex Dinoco.

Rust-eze Pledge

In the Cars Die-Cast Line, there is a Lightning McQueen released with a can of Rust-Eze. On the back of it, there is a pledge as follows:

"Get speedy, soothing, wonderful relief from the pain and discomfort of rust. Fast-acting Rust-eze contains up to 2 1/2 more Eze for quick soothing relief. We promise."
—Clink and Clank

Trivia