The Rust-eze Racing Center is a location in Cars 3. It is a training facility associated with Rust-eze Medicated Bumper Ointment, the sponsor of Lightning McQueen. It was brought from a simpler form to its current state under Sterling's direction. The racing center offers high tech, state-of-the-art installations designed to train young rookies for the race track, such as racing simulators as well as motivational therapy. Cruz Ramirez works as a trainer here.