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The first 7 toys of the Toy Story collection

Thinkway Toys is an American-based toy company that is responsible for creating and distributing several toys and figures from Pixar films, notably WALL•E and Toy Story.


Back when Toy Story was coming out in 1995, Disney was having trouble finding distributors willing to produce the toy products for the film. With the film coming out in only 8 months, larger toy companies such as Mattel and Hasbro as well as Disney Consumer Products had turned down the daunting task of having to produce the Toy Story merchandise. Then in February, after bringing their idea for Toy Story brand toys to the New York Toy Fair, the small retailer Thinkway Toys agreed to produce them. And by December, despite the relatively short period of time given, Thinkway Toys had created the first Buzz and Woody toys.

Toy Story Collection

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